Newly Published Pieces and The First Soundbite Spotlight

Prime Day can wait.. you'll want to read this

My Prime Day shopping is almost over (as my bank account sighs of relief), and I’m more than excited about what I scored— an Oura ring, Ninja Creami, upholstery cleaner, new AirPods to replace my current dying pair, several birthday and Christmas gifts for the kids, and back to school gear—- all stuff I’ve been eyeing that’s finally on sale. What’s been your favorite deal so far?

Soundbite Spotlight

If you’re responding to media requests, but not getting your quotes picked up, it may not be that the content you’re sharing isn’t good. Most likely it’s HOW you’re sharing it.

Learning how to write in soudbites makes it easy for a journalist to use your quotes. And speaking on behalf of all journalists—we’re not using responses that make our jobs harder.

I’m sharing real life examples of responses I’ve gotten and either explaining why it works as a soundbite or offering tips on how to improve it so you can start getting more media mentions and creating valuable connections with journalists and the media!

Here is a response I received for an interview on the best plant based protein powders.

The Interview question: What are 2-3 vegan protein powders you recommend? What makes these choices better than the rest?

“Two NSF Certified for Sport and Informed Choice protein powders I frequently recommend are Garden of Life Sport Organic Plant-Based Protein Powder in Chocolate or Vanilla and Vega Sport Premium - Plant-Based Protein Powder in Vanilla, Chocolate, Mocha, Berry, or Peanut Butter. Taste is a highly personal preference and both these brands offer numerous options that taste fine on their own mixed in water, mixed with a non-dairy milk, or mixed into oatmeal, smoothies, and recipes.”

The problem: This person knows their stuff and provided great recommendations. But by combining both products, I can’t use quotes about either one.

How I would change it:

“Garden of Life Sport Organic Plant-Based Protein Powder is NSF-Certified for Sport and Informed Choice Trusted by Sport, which makes it easy to recommend to the athletes I work with.”

“Vega Sport Premium Plant-Based Protein Powder is NSF-Certified for Sport, has 30 grams of protein and comes in four flavors, making it easy to add to water or even mix into oatmeal, smoothies, or other recipes to increase protein intake.”

By seperating the products into two complete ideas, and providing different information on each, a journalist can easily grab your direct quote and elaborate on your statement to really drive your recommendation home to the reader.

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Send me your Burning Questions 🔥

If you have questions about writing sound bites, answering media interviews, freelance writing, getting media mentions, or anything else related to media or writing, use the button below to ask away, and I’ll choose a few to answer the following week!

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What I’m working on

To be considered for mentions, please email kelsey@graciouslynourished.com and use the requested subject line. I CANNOT use your mention or commentary if you do not provide the correct subject line. Thank you!

1. Men’s Health | Sports RD interview on pre-workout gummies

   • Looking for RD’s specializing in sports nutrition to provide pre-workout gummy recommendations and answer questions about using pre-workout gummies.

   • Email Kelsey@graciouslynourished.com with the subject line “Men’s Health Pre-workout Gummy”

   • Pitch by EOD Thursday, 7/18, with the ability to answer interview questions by EOD Monday 7/22.

Use the button below to tell me what burning questions you have or need help with when it comes to getting your name, business, or product in the media!

Recently Published Articles

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Men’s Journal | Best Supplements for Men in 2024

Eat This, Not That! | 8 Best Hamburger Buns on Grocery Shelves, According to a Dietitian

Fortune Recommends | 2024 Noom review, according to a registered dietitian

Men’s Health | The 5 Best Post-Workout Snacks, According to Registered Dietitians

New Content on Graciously Nourished

While yes, I write for many publications, I also regularly contribute to my own website, helping busy adults understand and implement balanced nutrition and a positive relationship with food.

Want a Breakfast Cereal Highest in Protein? Try These 14 High Protein Cereals!

Are Nature Valley Bars Healthy? A Dietitian's Review

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Eight Probiotic Drinks to sip on for a healthy gut

Hemp Seeds vs. Chia Seeds: Nutritional Breakdown and Uses

Olipop vs Poppi: Dietitian Review of Health, Flavor, and Value

Thanks for reading, and stay tuned for next week — the first week of the month is always packed with new media needs!

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